Advertiser Frequently Asked Questions

  • What is podcast advertising?

    Podcast advertising is when you advertise your brand/business on a podcast (audio show downloaded or streamed for the internet). The beginning, middle or end part of the podcast host will often read an ad for your company in live 60-second audio format. Information about your product/service, any personal experiences the host has had with it and how they can purchase.

    Here are the types of ads or sponsored content that brands can ask for:

    Host-read sponsorships:

    15-90 second ad spots read in your own voice, which makes them more engaging and less disruptive for listeners than traditional commercials. The goal is to integrate a brand, product, or service into an episode in an authentic and genuine way.

    Pre-roll ad:

    Usually a 15 – 30 ad at the beginning of the podcast episode.

    Mid-roll ad:

    Usually a 60-90 ad towards the middle of the podcast episode when the listeners are already engaged.

    Post-roll ad:

    15 – 30 seconds at the end of the podcast.

    Native sponsorships fit the content/topic of your episode, making them more authentic for brands and engaging for listeners.

    A creative integration is when a brand, product, or service wants the host to seamlessly integrate their company to the show’s episode and audience in a compelling and interesting way.

    A topical discussion:

    When a company, product, or service wants the host to discuss a subject related to their brand, product, or service,

    It could also take the form of a branded segment.

    In a review, the host reviews a product during an episode and discusses it with their audience.

    A giveaway & contest is when a brand, product, or service wants to share promotional codes, products, and freebies with the host’s engaged listeners.

  • Why did you create Podshare?

    Podshare was developed for two reasons.  The first is to help advertisers get more value and return for their outlay due to the effectiveness of podcast campaigns.

    The other reason is to allow podcasters to profit off their hard work and excellent programs.

  • I'm new to podcast advertising, is Podshare a good place to start?

    Definitely. Many new advertisers start with a smaller campaign budget and acquire sponsorship ad spots from 3-5 podcasters. Podshare is an excellent method to test out podcast advertising and get acquainted with the process. You can improve your campaign budget and begin generating more leads and sales once you’ve gotten used to how things operate and started seeing results.

  • How much does a podcast ad spot cost?

    We have a variety of podcasts and the rates vary due to a number of factors.

  • Do you charge a commission fee?

    Yes we charge a 15% commission to advertisers for each ad buy, so if you spend $100 on Ads the total charge will be $115

  • How do I find podcasts that best suit my brand?

    Think about who and where your audience is and use our search functions to find the best match with our listed shows.

  • How does it work?

    Once you order the ad campaign we communicate on the platform about the ad copy. The ad copy can be loose or verbatim.  Once the copy is confirmed and approved the podcaster can then deliver the ad.

  • How do I track that my ad

    We ask that all podcasters submit a live podcast link and timecode so we can verify the ad delivery.

  • When does my credit card get charged?

    Stripe takes payment straight away and we hold it in escrow until the ads are delivered and verified

  • What is the average turnaround time from ordering to publishing the ad?

    Most ad spots are published in 7-10 days. You can request dates farther into the future if need be.

  • What type of ads or sponsored content can I buy?

    Here are the types of ads or sponsored content that brands can ask for:

    Host-read sponsorships:

    15-90 second ad spots read in your own voice, which makes them more engaging and less disruptive for listeners than traditional commercials. The goal is to integrate a brand, product, or service into an episode in an authentic and genuine way.

    Pre-roll ad:

    Usually a 15 – 30 ad at the beginning of the podcast episode.

    Mid-roll ad:

    Usually a 60-90 ad towards the middle of the podcast episode when the listeners are already engaged.

    Post-roll ad:

    15 – 30 seconds at the end of the podcast.

    Native sponsorships fit the content/topic of your episode, making them more authentic for brands and engaging for listeners.

    A creative integration is when a brand, product, or service wants the host to seamlessly integrate their company to the show’s episode and audience in a compelling and interesting way.

    A topical discussion:

    When a company, product, or service wants the host to discuss a subject related to their brand, product, or service,

    It could also take the form of a branded segment.

    In a review, the host reviews a product during an episode and discusses it with their audience.

    A giveaway & contest is when a brand, product, or service wants to share promotional codes, products, and freebies with the host’s engaged listeners.

  • Does your platform support programmatic ad insertion technology?

    Yes for some shows.

  • We are an advertising agency. Will your platform work for us?

    Absolutely. If you’re an advertising agency, we would love to work with you. We’ve streamlined the ordering process and make it easy for you to manage multiple campaigns under one account.