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At Podshare we know how powerful podcast advertising can be.
Podcasts globally are seeing the highest level of engagement ever recorded, now converting 13.6% of attributable ads into leads. We want Advertisers to unleash that power by using the podcasters of Australia (and the world) to reach hyper targeted audiences. If you are an advertiser you can target the audience and achieve great results.
Why did you start your podcast? Bet it wasn’t for the pleasure of cold calling companies and selling advertising. Nah, monetisation is just one of those things that comes with the territory. PodShare is here to make earning revenue from your podcast much easier.
As podcasters ourselves, we get it. We understand the creativity and effort that you put into your podcast. And we believe you deserve to be rewarded for it. That’s why we’re building PodShare.
Our platform will make it easy for brands big and small, local and international to find your podcast and sign up to advertise with you.
PodShare has no listing fees.
No upfront costs of any kind.
When advertisers purchase ads during your podcast, we split the revenue with you 70/30. That’s 70% guaranteed deposited in your bank—no invoicing, no chasing down payments.
You determine your advertising rates. You approve sponsors and you accept or decline specific ads. Our advertisers are looking to reach niche audiences, so we’re happy to work with smaller, topical podcasts with engaged listeners.
Podcast ads are usually sold per 1000 listeners. Rates will be adjusted for smaller shows and they can be bundled with other similar shows. Most podcasters are seeing anywhere from $25 AUD up to $100 AUD per 1000 listeners for audio ads they live read during their podcast. If you have a niche, engaged, and targeted audience, they will probably be willing to pay on the higher end. The ads can be pre-roll, mid-roll or post roll host-read sponsorships. They can also be unboxing’s or creative integrations through discussion, reviews, branded segments and giveaways.
How it works
Podshare is a podcast advertising marketplace where you can easily launch a podcast advertising campaign and get more value for your advertising spend.
Search for podcasts
Search for the podcast right for your brand by interest and demographic.
Select & Shortlist
Offer one show or a number of shows the opportunity to take part in your campaign.
Campaign
Finalise ad copy and method of delivery.
Pay Securely
Your money is paid and held securely with us until live links and timecodes for host read ads or proof of dynamic ad insertion are verified.
Go Live!
Your ads will be in your audience’s ears, and podcasters will receive their payment!
Advertisers Search
So make sure your profile has been set up to make you stand out from the crowd.
Respond to Enquiries
If an advertiser wants to organise a placement you will receive an email then it’s time to chat terms.
Go Live!
Once you have run the ads simply upload them to the platform to verify you have done your part.
Get Paid Securely
As soon you’ve confirmed the placements were run successfully, we will distribute the funds right to your account.
Categories
Our background
in the industry.
Our founder, Andrew Menczel, has been podcasting since 2013 and knows what it is like to be an independent podcaster and part of a large network.
Menczel identified how hard it is for Australian podcasters to connect with advertisers and came up with the idea for Podshare.
Trusted by the world’s leading advertisers
