Why Podcast Advertising Is an Excellent Opportunity for Businesses and Brands
If you’re a marketer, business owner or brand, it’s important to stay up to date on the latest advertising trends. Podcast advertising is one avenue that you may not have considered yet, but should definitely explore. Here are four reasons why podcast advertising is worth your attention:
1. The audience is engaged and attentive.
According to the Podsights Benchmark Australia Report, podcasts globally are seeing the highest level of engagement recorded, now converting 13.6% of attributable ads into leads (up from 9.2% a year ago).
This is likely due to the fact that people tend to listen to podcasts when they’re doing something else – like commuting, working out or doing chores around the house. This means that they’re not multi-tasking and are giving the podcast their undivided attention.
This is an advertiser’s dream come true.
2. The listenership is growing rapidly.
From 2020 to 2021, there was a 53% increase in weekly podcast listeners, according to Triton Digital.
Now that people have gotten used to listening to podcasts, this trend is likely to continue. This presents a great opportunity for businesses and brands to get in on the action now.
3. It’s a great way to connect with potential customers.
According to Spotify, 54% of podcast fans say they’re more likely to consider buying from a brand they hear advertised on podcasts. A further 81% have taken action after hearing a podcast ad — anything from looking up a product online, to connecting with a brand on social media, to talking about a product with someone.
If you’re looking for a new way to reach your target audience and connect with potential customers, podcast advertising is definitely worth exploring.
4. The cost is typically lower than traditional advertising methods.
At Podshare, there’s no minimum spend on advertising. You only pay for the ads that are played, and our competitive CPM rates make podcast advertising an affordable option for businesses of all sizes.
If you’re looking for an innovative and effective way to reach your target audience, podcast advertising is definitely worth considering.